Amazon vs Alibaba

Aliaksei Asos Aliaksei Asos
10 mins read

Amazon vs Alibaba is a Versus Pair, a tradable instrument built by Versus Trade that holds AMZN and BABA inside one CFD. Two companies in the same business, priced by two different economies. The Nasdaq and the American consumer set one price. Beijing policy and the Chinese consumer set the other. You pick which one runs harder in percentage terms and put that view in a single position. Two e-commerce giants, one symbol, only on Versus Trade.

What is Amazon vs Alibaba?

It is a single CFD, listed in MT5 as AMZNvsBABA, that carries both stocks at once. Amazon (AMZN) sits as the base and Alibaba Group Holding (BABA) as the quote, so you are buying or selling Amazon and paying in Alibaba rather than in US dollars. Buy when you back Amazon to outgrow Alibaba. Sell when you back Alibaba to outgrow Amazon. You place an order on it with a lot size, a stop, and a target, the same way you do on any symbol on the platform.

You might see it written the other way round, as Alibaba Group vs Amazon, or shortened to Amazon vs BABA. It is the same instrument either way. The order is fixed with Amazon first, so backing Alibaba to come out ahead is the Sell side rather than a different pair.

Why trade the pair instead of AMZN or BABA?

Hold AMZN on its own, and you have a view on one company against the dollar. Hold BABA, and you have the same kind of view on the other. The argument most traders are already having is about which company wins. This pair prices that argument directly. The position gains when the side you backed grows faster and loses when the other side does. It tracks the ratio between the two share prices.

Building that view by hand would take two tickets, long one stock and short the other, kept balanced as prices drift, with margin running on both. Versus Trade built the instrument so it can be traded through one order with one margin requirement, and no other broker lists it. The gap can widen against you as easily as it widens in your favor, and 1:20 leverage works on losses the same way it works on gains.

Amazon and Alibaba: how the price moves

The quote is Amazon divided by Alibaba. Say Amazon trades near 200 and Alibaba near 100: the price prints 2.00, or two Alibaba shares for one Amazon share. Every tick on the Amazon vs Alibaba chart in MT5 comes from that fraction, fed live from both stock prices.

Now the part that surprises most traders. Suppose both stocks gain exactly 5 dollars in the same session. Amazon goes from 200 to 205, a rise of 2.5%. Alibaba goes from 100 to 105, a rise of 5%. Equal money and unequal percentages, and the price drops to about 1.95 because Alibaba climbed twice as fast in relative terms. (Illustrative figures, not a forecast.)

When Amazon leads, the pair rises. When Alibaba leads, it falls. A session that moves both by a similar percentage leaves it close to flat, even if the headlines that day were loud. Your result is worked out in the quote stock first, then converted at the current Alibaba price, so the terminal always shows your result in your account currency.

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The two sides

Both companies sell online at enormous scale, but their business models differ. Amazon earns across first-party retail, a logistics network it owns end-to-end, advertising, and AWS, the cloud arm carrying much of its profit, so its price answers to US rate expectations, cloud demand, and the mood of the Nasdaq. Alibaba runs a marketplace model at home through Taobao and Tmall, with Alibaba Cloud and an international arm beside it, so its price answers to Chinese consumer confidence, policy out of Beijing, and sentiment around US-listed Chinese ADRs.

Two economies, two policy regimes, one industry. That is why the two rarely track tick for tick and why the gap can open fast when news hits one country and not the other. It is also why traders tend to arrive with a side already chosen. Back the American cloud and advertising story to keep setting the pace, and the Buy expresses it. Read the China trade as underestimated and the Sell does. The instrument holds no view of its own. It prices whichever side you are on against the other.

When to trade it

The setups worth watching are the ones that hit one company harder than the other.

Earnings season, one report at a time

  • Situation: The two report on different dates, so for days at a time one stock trades on fresh numbers and the other on old ones, with cloud growth, margins, or guidance moving it alone.
  • The trade: Back Amazon as the stronger performer with a Buy, or Alibaba with a Sell. One report can move the pair without the other company doing anything.
  • Action: Run it on demo through one earnings cycle, or go live with a stop and target sized for the gap risk around a release.

Rotation between US tech and China

  • Situation: A rate decision, a stimulus package or a tariff headline sends money into one market and out of the other, and both stocks reprice on the same news in opposite directions.
  • The trade: If you have been going back and forth on Amazon or Alibaba, that view is a Buy or a Sell here. Buy backs for Amazon to hold the lead. Sell backs to Alibaba to close the distance.
  • Action: Set it live or on demo with a stop and target matched to how long you expect the rotation to run. Both sides carry risk, so size up the move that goes the wrong way.
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The valuation argument

  • Situation: The long debate over what each business is worth, one priced as a US growth and cloud story and the other carrying a China discount that some read as an opportunity and others as a warning.
  • The trade: A Sell backs Alibaba’s valuation discount narrowing, while a Buy backs Amazon’s premium holding. This is a slower-moving trade than the other two, usually held for weeks rather than hours.
  • Action: Place it live or on demo and hold longer, with the stop wide enough for ordinary noise and a target consistent with your valuation view.

Trading conditions

  • Symbol and platform: AMZN vs BABA on Versus Trade MT5 for desktop, WebTrader, Android, and iOS, with every indicator and order type available.
  • Leverage: 1:20, which means a 5% margin requirement for stock Versus Pairs.
  • Swaps: None. The Versus Pairs group is swap-free.
  • Dividend adjustments: With two stock legs, a dividend on either produces an adjustment on the adjustment date specified by the broker, credited or debited by direction.
  • Spreads: Floating, sitting roughly in proportion to the spreads of the two underlying stocks, with small variations by direction and conditions.
  • Pricing: Taken from live feeds of both stocks, so a move in either reaches the pair immediately.
  • Trading hours: 16:35 to 22:59 server time, GMT+3, on weekdays. Both stocks trade in the US session, which gives the pair one clean window a day, and it is tradable only while both are active.
  • Demo and history: Free demo with real-time pricing, plus price history back to the April 2024 launch.

How Amazon and Alibaba compare

Traders comparing these two companies start with the fundamentals. Worth knowing which fundamentals affect the pair’s price and which do not.

Does market cap decide it?

Size does not move this trade. The larger company by market capitalisation gets no extra weight in the quote because the pair reads relative change rather than scale. A 3% day at the smaller company beats a 2% day at the larger one, and the price follows. Market cap tells you what kind of story each stock responds to. Relative percentage performance determines how the pair price moves.

Revenue and business model

Revenue mix matters for a different reason. Amazon’s profit engine leans on cloud and advertising, so it reacts to enterprise IT budgets and ad spending. Alibaba leans on a domestic marketplace, so it reacts to Chinese retail demand and policy. Those different exposures keep the two loosely correlated, and a loose correlation is what gives the gap room to open. Which is the better business? It’s a question the pair never answers. It reflects which stock performed better in percentage terms while your position was open.

Common questions

Am I buying Amazon or Alibaba shares here?

No. This is a CFD, so you do not acquire or transfer ownership of the underlying shares, and no shareholder rights come with it. You hold a position on the price relationship between the two stocks and close it in your account currency. Choosing Amazon or Alibaba here is not about owning the company.

Can I back Alibaba over Amazon?

Yes, through the Sell side. There is no separate BABAvsAMZN symbol to look for: selling this instrument is the position that gains value when Alibaba’s share price outperforms Amazon’s in percentage terms, on the same ticket, margin rate and spread as the Buy.

Should I invest in Amazon or Alibaba?

If you are asking, ‘Should I invest in Amazon or Alibaba?’, know that this pair is a CFD, not a share purchase. This is a position in which one outperforms while the trade is open, and you can take either side. If your reading favours Amazon, that is a Buy. If it favours Alibaba, that is a Sell.

Does this pair pay dividends?

It carries dividend adjustments rather than dividend payments, according to the broker’s dividend-adjustment schedule. The adjustment can go either way depending on whether your position is long or short, the same way a swap can be positive or negative elsewhere. With two stock legs, it’s worth checking before you hold one.

What does it cost to keep a position open overnight?

No swap is charged. The whole Versus Pairs group is swap-free, which also makes it usable on a swap-free account. A dividend adjustment is a separate line and shows up only on a payout date.

What happens if one of the two stocks stops trading?

Both legs have to be live for the pair to trade, so a halt in one closes the window until it reopens. Both are US-listed and share a session, so it never sits half-open the way a cross-market instrument might.

Can I try it before putting money on it?

Yes. Every Versus Pair is available on a free demo account with live pricing and the full order set, so you can trade it through an earnings week and watch the percentage logic in practice before deciding.

Ready to take a side?

You have a view on these two companies already. Most people who shop, stream or invest do. What has been missing is a way to trade it directly instead of picking one stock and hoping the market agrees about the other. Two e-commerce giants, one symbol, only on Versus Trade. Open it live, or run it on the free demo first.

CFD trading involves significant risk and can result in the loss of your capital. Nothing above is trading advice. Leverage increases both profits and losses, and a Versus Pair can move against your position when the asset you backed underperforms the other. Prices used in the examples are illustrative and are not a forecast.

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